The Reward Campaign feature allows studios to develop their own loyalty programs that are tailored to specific customer triggers. Reward Campaigns for studio members can help increase motivation, build loyalty, as well as engage and retain gym members.
To create a Reward Campaign go Admin > People > Rewards Campaign > Add Reward Campaign.
First, name the new campaign and chose from the Trigger options. The Trigger is what needs to happen in order for the studio member to receive the reward. This includes Classes Taken, Money Spent, Calories Burned, Total Energy, and Social Shares. The field below the Trigger will be a required numeric field but will vary based on what Trigger was selected.
Note: Calories Burned/Total Energy can only be tracked if the studio has a performance tracking system in places such as Performance IQ, Stages Flight, or Spivi.
The 'Excluded Series' option, allows studios to exclude one or more series (such as promotional series types) from reward campaigns. This field is limited to 500 characters.
The Start Counting From option allows you to select when and how the campaign starts. Additionally, you can add a Start and End Date to open and close the campaign.
The End Date is not a required field if you have a campaign that is always running. Please don't select an end-date beyond 2049.
Below are more details on each Start Counting From option:
Specific Start Date: will exclude anyone who has already achieved the Trigger goal prior to the start date, but will include customers who are in progress toward that goal. (Example: The start date is set to Dec 1. and the end date is Dec 31. Stacy took a total of 5 classes from Dec 1-Dec 29, Stacy's class count towards the reward is 5.)
Monthly: This option will not reward for All Time. It will only look at months moving forward. It will recur on a fixed day using a monthly period as default (e.g. Feb 5 - Mar 5.) Trigger counts are reset each month and do not carry over.
Repeating: will reward the customer on an ongoing basis, each time the goal is achieved (e.g. every 100 classes attended)
Rewards can be delivered upon achieving the goal in two forms:
Existing Series
Store Credit (can be limited to use for series purchase only)
The "No Reward" option is useful for a studio that would like to do something more personal. For example, adding the customer's name to a plaque for a certain achievement or offering them a VIP gift card the next time they come to the studio because they completed over 500 visits.
To keep the customer informed on their reward, you can send an Achievement and Progress email. Here are more details on the other fields
Email Others On Achievement: Use this field if you or other individuals at your studio need to be notified when a reward is achieved
Progress Email Milestones: Use this field to identify a milestone. For example, if you have a campaign for 20 classes in a month, you could place 5,10,15 in the field which will send the Progress Email every 5 classes they attend.
Customer View of Rewards Progress
Once your studio's campaign is in place, customers will see their progress and achievements in their user profiles. Multiple Campaigns can be run simultaneously to track and reward different interest groups. For instance; one campaign might be called Bronze for having taken 20 classes, Silver for 40 classes, and Gold for 100 classes. These achievement badges will stay with the customer and stack up over time. Note - The number displayed in a reward campaign badge is not the total number of classes taken by the customer, rather it is the total number of classes taken that can be applied to a reward.
Studio View of Reward Progress
The Reward Campaigns Report will show studio owners all campaigns, customers who qualify for each campaign, and if they have been Rewarded and or not. Find this report by clicking Admin > Reports> under Customer Reports click > Reward Campaigns.
NOTES
Canceled classes are not counted toward rewards.
Free classes are not counted toward rewards.