How to: Write an Impactful Subject Line

Some tips to help with those subject lines!

Lauren Everett avatar
Written by Lauren Everett
Updated over a week ago

Best Practices for Subject Lines: 

  • Short and sweet: Subject lines with fewer than 9 words tend to work best.

  • Customization and personalization: You can use customization, like first name, in subject lines to make the email feel more personal.

  • Limit punctuation: Too many punctuation marks can make the email feel, look, and be registered as spam.

  • Avoid the usage of ‚Äúsalesy‚Äù terminology

  • Questions as subject lines have shown to do well in terms of creating an interest upon the recipient.

  • Test, test, test! Try different types of subject lines and then compare open rates. Open rates can reflect how compelling a subject line is.

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