Search Engine Optimization (SEO)
Seanalee Greenough avatar
Written by Seanalee Greenough
Updated over a week ago

To help the studio be more easily found on Google on other search engines, zingFit provides Search Engine Optimization (SEO) tools for Full and Remote integration customers.

One of the most important factors in page ranking by search engines is the Page Title (also called the Meta Title) -- this appears in the top title bar of the browser window. For full and remote integrations, zingFit provides a Page Title "slug" that might read like this: a studio named "A-name": "Fitness Classes | Los Angeles, CA | A-name Studio". This slug will appear on every page of the studio's zingFit website. Notice the use of keywords such as "fitness classes" to try to predict relevant web searches.

The slug is then automatically appended by the zingFit system with the page name to look like this: "Page-name | Fitness Classes | Los Angeles, CA | A-name Studio". For Full Integrations, zingFit provides tools in the content management system (Admin > Web Content) to control the Page-name portion of the Page Title as well as the Meta Description (no major search engines currently support Meta Keywords, so this field can be left blank). NOTE: search engines typically disfavor websites that have duplicate Page Titles and meta descriptions, so do take time to make each page unique.

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