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Auto-Campaign Example: New Client 30 Day Intro
Lauren Everett avatar
Written by Lauren Everett
Updated over 2 years ago

Campaign Purpose: This campaign is designed to give all of your customers the chance to be successful by being reminded to come as much as possible. This campaign also makes sure they ultimately convert from your intro offer with a focus on joining a membership.

Entry Rule

Made a Purchase - specify your 30-day intro offer

AND

Number of Visits - 1 visit, within the last 1 day, Payment Option = 30-day intro offer

Goals

Has a Membership

Starts a Credit Package

Auto-Messages

Welcome! Book again

Time Delay: 1 Day

🚩Red Flag

Get on the schedule! (No visits)

Time Delay with Rule: 7 Days - Number of Visits (less than 1 visit within the last 7 days)

Two week check-in

Time Delay: 14 Days

🚩Red Flag

Make sure to get the most out of your intro offer (1 visit since first visit)

Time Delay with Rule: 17 Days - Number of Visits (less than 3 visits within the last 17 days)

Introduce next steps after intro offer

Time Delay with Rule: 22 Days - Number of Visits (at least 2 visits within the last 22 days)

Trial is expiring - Still Membership Focused

Time Delay: 29 Days

30 Days is Up (Did not reach goal)

⚠️Did not convert

⚠️Did not convert

Membership (6+ Visits since First Visit)

Class Pack (0-5 Visits since First Visit)

Time Delay with Rule: 33 Days - Number of Visits (at least 6 visits within the last 33 days)

Time Delay with Rule: 33 Days - Number of Visits (less than 6 visits within the last 33 days)

⚠️Did not convert

⚠️Did not convert

Resend Day 33 if not opened

Resend Day 33 if not opened

Time Delay with Rule: 37 Days - Did not interact with email

Time Delay with Rule: 37 Days - Did not interact with email

⚠️Did not convert

Special Offer with Promocode

Time Delay with Rule: 44 Days

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