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Auto-Campaign Example: New Client Offer - 5 Class Pack
Lauren Everett avatar
Written by Lauren Everett
Updated over 2 years ago

Campaign Purpose: This campaign is designed to give all of your customers the chance to be successful by being reminded to come as much as possible. This campaign also makes sure they ultimately convert from your intro offer with a focus on joining a membership.

Entry Rule

Made a Purchase - specify your 5 Class Pack

AND

Number of Visits - 1 visit, within the last 1 day, Payment Option = 5 Class Pack

Goals

Has a Membership

Starts a Credit Package

Auto-Messages

Welcome! Book again

Time Delay: 1 Day

🚩Red Flag

Day 10 Nudge (Has not visited again)

Time Delay with Rule: 10 Days - Number of Visits - less than 1 visit within the last 10 days

Check-In (After 3rd Visit)

Right when a Rule is met: Number of Visits - exactly 3 visits within the last 24 days

🚩Red Flag

Day 25 Nudge (2 or less visits)

Time Delay with Rule: Number of Visits - less than 3 visits in the last 25 days

Introduce next steps (After 4th visit)

Right when a Rule is met: Number of Visits - exactly 4 visits within the last 39 days

🚩Red Flag

Day 40 Nudge (3 or less visits)

Time Delay with Rule: Number of Visits - less than 4 visits in the last 40 days

Congrats! Next steps (After 5th class)

Right when a Rule is met: Number of Visits - exactly 5 visits within the last 52 days

Time is running out (Has classes left)

Time Delay with Rule: Number of Visits - less than 4 visits in the last 59 days

Package Expired (60 Days)

⚠️Did not convert

⚠️Did not convert

Membership (All 5 Visits)

Class Pack (Did not finish all 5 classes)

Time Delay with Rule: Number of Visits - exactly 5 visits in the last 63 days

Time Delay with Rule: Number of Visits - less than 5 visits in the last 63 days

⚠️Did not convert

⚠️Did not convert

Resend Day 63 if not opened

Resend Day 63 if not opened

Time Delay with Rule: 70 Days - Did not interact with email

Time Delay with Rule: 70 Days - Did not interact with email

⚠️Did not convert

Special Offer with Promocode

Time Delay with Rule: 81 Days

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