Campaign Purpose: This campaign is designed for client engagement. Reach out to clients for their birthdays and make them feel special by offering a gift.
Entry Rule
Birthday - exactly 1 day from now  | 
Goals
Made a Purchase - specify the birthday offer  | 
Auto-Messages
Happy Birthday (Members)  | Happy Birthday (Active - Non-members)  | Happy Birthday (Inactive - Non-members)  | 
Time Delay with Rule: 1 day after entering campaign - Has a Membership  | Time Delay with Rule: 1 day after entering campaign - Has a Membership (does not have a membership) AND Number of Visits (at least 7 visits within the last 30 days)  | Time Delay with Rule: 1 day after entering campaign - Has a Membership (does not have a membership) AND Number of Visits (0 visits within the last 30 days)  | 
Don't forget about gift (Members)  | Don't forget about gift (Active - Non-members)  | Don't forget about gift (Inactive - Non-members)  | 
Time Delay with Rule: 5 Days - Has a Membership  | Time Delay with Rule: 5 Days - Has a Membership (does not have a membership) AND Number of Visits (at least 7 visits within the last 30 days)  | Time Delay with Rule: 5 Days - Has a Membership (does not have a membership) AND Number of Visits (0 visits within the last 30 days)  |