While your entry rule determines which contacts are pulled into a campaign and when your goal determines when a client is pulled out. Selecting the appropriate goal for your auto-campaign is key for two reasons:
To ensure contacts stop receiving communications from that particular campaign when they have taken the desired action.
To accurately track conversion data and provide visibility to the efficacy of your campaign, messaging, and any relevant offers.
Some common goals are:
Making a follow-up purchase
Becoming a member
Making a reservation
Taking a class
It's important to note that not all auto campaigns will require goals.
For instance, if you are simply sending a client a welcome text message to ask how their first class was, you aren't necessarily trying to get them to take certain actions with this messaging - you are simply engaging them as a client. In this instance of sending one automated welcome message to your new clients, you likely don't need a goal for your campaign. In this instance, you would want to select No here.
To learn more about how to add goal(s) to your auto campaigns, click here.