The logic of auto-campaigns is that they are forward-looking by nature. If a contact has already met this entry rule in the past, they will not pull into the campaign.

For example, if you create an auto-campaign to target contacts who create a new profile in your booking software, this is only going to pull in contacts who create a profile from that day onward. Contacts who created profiles 6 months ago, or even 1 week prior to the campaign start, will not be captured.

If you are looking to also capture these past contacts, you can utilize our Segments tool to do so. Segments, unlike auto-campaigns, are able to capture contacts retroactively. Read more about creating segments and how you can incorporate them into existing auto-campaigns.