On zingfit, you can choose either Google Analytics or Google Tag Manager for tracking customer journeys. If you are not familiar with the differences between these 2 options, the following information will help you decide.
Google Analytics
For a basic understanding of where your website visitors are coming from, which pages are the most popular, and overall website conversion rates, Google Analytics is sufficient.
Pros:
Free
Relatively easy to set up
Cons:
Does not track your logged-in customers individually
Not possible to track custom events
Difficult to build advanced data integrations
Google Tag Manager
If you or your staff have a more advanced understanding of marketing analytics, Google Tag Manager allows you to segment your data more effectively. It’s a better choice for larger, more complex businesses.
Pros:
Free
Offers the ability to track your logged-in customers individually
Includes customizable events and advanced data handling
Cons:
Relatively difficult to set up, if you have not used it before
Usually requires an on-staff or 3rd-party expert to maximize and maintain